Researching mere exposure effects to advertising: Theoretical foundations and methodological implications
| Year of publication: |
2007
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|---|---|
| Authors: | Grimes, Anthony ; Kitchen, Philip J. |
| Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - Abingdon [u.a.] : Warc, ISSN 0025-3618, ZDB-ID 20063143. - Vol. 49.2007, 2, p. 191-220
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