Researching Muslim consumers : do they represent the fourth-billion consumer segment?
Baker Ahmad Alserhan; Zeid Ahmad Alserhan
| Year of publication: |
2012
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|---|---|
| Authors: | Alserhan, Baker Ahmad ; Alserhan, Zeid Ahmad |
| Published in: |
Journal of Islamic marketing : JIMA. - Bingley : Emerald, ISSN 1759-0833, ZDB-ID 25561583. - Vol. 3.2012, 2, p. 121-138
|
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10010008759