Reservation price as a range: an incentive-compatible measurement approach
Tuo Wang, R. Venkatesh and Rabikar Chatterjee
| Year of publication: |
2007
|
|---|---|
| Authors: | Wang, Tuo ; Venkatesh, R. ; Chatterjee, Rabikar |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 44.2007, 2, p. 200-213
|
| Subject: | Preisniveau | Price level | Konsumentenverhalten | Consumer behaviour | Marketing | Forschung | Research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003486892