Resilience, vulnerability and personality effects on social commerce intentions : the COVID-19 era
Evangelos Mourelatos and Emmanouela Manganari
| Year of publication: |
2023
|
|---|---|
| Authors: | Mourelatos, Evangelos ; Manganari, Emmanouela |
| Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1758-7212, ZDB-ID 2253957-8. - Vol. 24.2023, 3, p. 288-308
|
| Subject: | Online purchase intention | Personality traits | Resilience | Social commerce | Social media purchase intention | Students | Vulnerability | Social Web | Social web | Online-Handel | Online retailing | Coronavirus | Konsumentenverhalten | Consumer behaviour | Studierende | Coping-Strategie | Coping strategy | Persönlichkeitspsychologie | Personality psychology | Online-Marketing | Internet marketing | Persönlichkeitsmerkmal | Personality trait |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/YC-04-2022-1515 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014302692