Resistance and risk : examining the effects of message cues in encouraging end-of-life planning
Elyria Kemp and Steven W. Kopp
| Year of publication: |
2011
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|---|---|
| Authors: | Kemp, Elyria ; Kopp, Steven W. |
| Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 83163-3. - Vol. 30.2011, 1, p. 100-109
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| Subject: | American Association of Retired Persons | USA / Federal Trade Commission | Ältere Menschen | Elderly people | Interessenvertretung | Interest group | Bestattungsgewerbe | Undertaker | Verbraucherschutz | Consumer protection | Social Marketing | Social marketing | Konsumentenverhalten | Consumer behaviour | USA | United States |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009234735