Resisting temptation : gender differences in customer loyalty in the presence of a more attractive alternative
Valentyna Melnyk
| Year of publication: |
2014
|
|---|---|
| Authors: | Melnyk, Valentyna |
| Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 22.2014, 4, p. 335-341
|
| Subject: | Loyalty | Employee-owned loyalty | Company-owned loyalty | Switching | Gender differences | Beziehungsmarketing | Relationship marketing | Geschlecht | Gender | Konsumentenverhalten | Consumer behaviour | Kundenbindung | Customer retention |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010472721