Resizing and the marketplace : the response of customers and competitors to reorganization
David T. Bastien; Todd J. Hostager
| Year of publication: |
2003
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|---|---|
| Authors: | Bastien, David T. ; Hostager, Todd J. |
| Published in: |
Resizing the organization : managing layoffs, divestitures, and closings; maximizing gain while minimizing pain. - San Francisco, Calif. : Jossey-Bass, ISBN 0-7879-5891-3. - 2003, p. 157-187
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001740878