Resolving conflict over salespeple's brand adoption in franchised channels of distribution
Thomas Rajab; Florian Kraus; Jan Wieseke
| Year of publication: |
2013
|
|---|---|
| Authors: | Rajab, Thomas ; Kraus, Florian ; Wieseke, Jan |
| Published in: |
Review of managerial science. - Berlin : Springer, ISSN 1863-6683, ZDB-ID 2296460-5. - Vol. 7.2013, 4, p. 443-473
|
| Subject: | Sales management | Franchising | Channel relationships | Own brands | Hierarchical linear modeling | Vertriebsweg | Distribution channel | Markenführung | Brand management | Marketingmanagement | Marketing management | Verkauf | Selling | Lieferantenmanagement | Supplier relationship management | Markenartikel | Brand |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010196973