Resolving the process vs. product innovation dilemma: a consumer choice theoretic approach
| Year of publication: |
1996
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|---|---|
| Authors: | Bhoovaraghavan, Sriraman ; Vasudevan, Ashok ; Chandran, Rajan |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0025-1909, ZDB-ID 2063451. - Vol. 42.1996, 2, p. 232-246
|