Resonate : present visual stories that transform audiences

Online-Ressource (1 online resource (274 p.))

Description based upon print version of record

Resonate: Present Visual Stories That Transform Audiences; Copyright; Acknowledgments; Contents; Foreword; Introduction; How to Use Resonate; Invest Your Time; 1: Why Resonate?; Persuasion Is Powerful; Great Communicators; Resonance Causes Change; Change Is Healthy; Business Transformation; Presentations Are Boring; The Bland Leading the Bland; People Are Interesting; Facts Alone Fall Short; Stories Convey Meaning; You Are Not the Hero; The Audience Is the Hero; Resonance Rule #1; 2: Lessons from Myths and Movies; Incorporate Story; Drama Is Everything; Story Pattern

Story Templates Create StructureThe Hero's Journey Structure; Crossing the Threshold; The Audience's Journey; The Contour of Communication; The Beginning and Call to Adventure; The Middle: Contrast; Call to Action; The End; What Is a Sparkline?; Case Study: Benjamin Zander; Zander's Sparkline; Resonance Rule #2; 3: Get to Know the Hero; How Do You Resonate with These Folks?; Segment the Audience; Case Study: Ronald Reagan; Speech; Analysis; Speech; Analysis; Meet the Hero; Who They Are; Meet the Mentor; What You Give Them; Create Common Ground; How You Connect with Them

Communicate from the OverlapResonance Rule #3; 4: Define the Journey; Preparing for the Audience's Journey; The Big Idea; A Big Idea; Plan the Audience's Journey; Audience Journey; Tools for Mapping a Journey; Determine Where They Need to Move to in a Process; Process Segmentation; Acknowledge the Risk; Empathize with Their Sacrifice and Risk; Address Resistance; Refusal of the Call; Make the Reward Worth It; Identify the Reward (new bliss); Case Study: General Electric; Foster Creativity; Navigate Ambiguity; Take Risks; Develop New World Skills; Empower Teams; Unleash Your Passion

Resonance Rule # 45: Create Meaningful Content; Everything and the Kitchen Sink; More Than Just Facts; Don't Be So Cerebral; Contrast Creates Contour; Create Contrast; Transform Ideas Into Meaning; Recall Stories; Turn Information Into Stories; Short Story Template; Case Study: Cisco Systems; Move from Data to Meaning; Murder Your Darlings; From Ideas to Messages; Resonance Rule # 5; 6: Structure Reveals Insights; Establish Structure; Make Sense; Organizational Structures; Case Study: Richard Feynman; Feynman's Sparkline; Order Messages for Impact; Demotivating Structure; Motivating Structure

Create Emotional ContrastPresentation Content Types; Contrast Analytical and Emotional Content; Contrast the Delivery; Putting Your Story on the Silver Screen; Various Types of Visual Relationships; Process Recap; Resonance Rule # 6; 7: Deliver Something They'll Always Remember; Create a S.T.A.R. Moment; Famous S.T.A.R. Moments; Case Study: Michael Pollan; Repeatable Sound Bites; Evocative Visuals; Case Study: Pastor John Ortberg; Ortberg's Sparkline; Case Study: Rauch Foundation; Case Study: Steve Jobs; Jobs's Sparkline; Resonance Rule #7; 8: There's Always Room to Improve

Amplify the Signal, Minimize the Noise

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