Resource allocation to defensive marketing and manufacturing strategies
| Year of publication: |
1996
|
|---|---|
| Authors: | Ravi Kumar, K. ; Hadjinicola, George C. |
| Published in: |
European Journal of Operational Research. - Elsevier, ISSN 0377-2217. - Vol. 94.1996, 3, p. 453-466
|
| Publisher: |
Elsevier |