Resource-based public relations efforts for university reputation from an agenda-building and agenda-setting perspective
Youngah Lee (Department of Journalism, Ball State University, Muncie, IN, USA), Wayne Wanta (Department of Journalism, University of Florida, Gainesville, FL, USA), Hyunmin Lee (Department of Communication, Saint Louis University, St. Louis, MO, USA)
| Year of publication: |
2015
|
|---|---|
| Authors: | Lee, Youngah ; Wanta, Wayne ; Lee, Hyunmin |
| Published in: |
Corporate reputation review : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1363-3589, ZDB-ID 2119854-8. - Vol. 18.2015, 3, p. 195-209
|
| Subject: | agenda-building | agenda-setting | university reputation | Öffentlichkeitsarbeit | Public relations | Reputation | Hochschule | Higher education institution | Firmenimage | Corporate reputation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/crr.2015.6 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011473352