Resource-based theory in marketing
Irina V. Kozlenkova; Stephen A. Samaha; Robert W. Palmatier
| Year of publication: |
2014
|
|---|---|
| Authors: | Kozlenkova, Irina V. ; Samaha, Stephen A. ; Palmatier, Robert W. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 42.2014, 1, p. 1-21
|
| Subject: | Resource-based theory (RBT) | Resource-based view (RBV) | Dynamic capability theory | VRIO | Marketing resources | Marketing assets | Ressourcenorientierter Ansatz | Resource-based view | Dynamische Kompetenzen | Dynamic capabilities | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010256738