Resource dependency and institutional theory perspectives on direct and indirect export choices
Year of publication: |
2010
|
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Authors: | Hessels, Jolanda ; Terjesen, Siri |
Published in: |
Small Business Economics. - Springer. - Vol. 34.2010, 2, p. 203-220
|
Publisher: |
Springer |
Subject: | Direct export | Indirect export | SMEs | Resource dependency theory | Institutional theory |
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МАРКЕТИНГОВАЯ ПРОГРАММА ПРОНИКНОВЕНИЯ ПРЕДПРИЯТИЯ НА ВНЕШНИЙ РЫНОК: МЕТОДЫ И ФОРМЫ
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