Resource mobilization and technology adoption by small firms to co-create opportunities in uncertain environments
Year of publication: |
2024
|
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Authors: | Karami, Masoud ; Hossain, Mokter ; Ojala, Arto ; Mehrara, Nikan |
Published in: |
Journal of research in marketing and entrepreneurship. - Bingley : Emerald, ISSN 1471-521X, ZDB-ID 2524213-1. - Vol. 26.2024, 4, p. 642-667
|
Subject: | Co-creation | Uncertainty | Technology adoption | Opportunity | Resource mobilization | Small firms | KMU | SME | Ressourcenorientierter Ansatz | Resource-based view | Innovationsakzeptanz | Innovation adoption | Kundenintegration | Customer integration | Innovationsdiffusion | Innovation diffusion |
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