Responding to eroding competitive advantages : observations from the Norwegian seafood industry
Geir Sogn-Grundvåg; Kjell Grønhaug; Lorentz Thode Lorentzen; Bjørn-Inge Bendiksen; Audrey Gilmore
| Year of publication: |
2007
|
|---|---|
| Authors: | Sogn-Grundvåg, Geir ; Grønhaug, Kjell ; Thode Lorentzen, Lorentz ; Bendiksen, Bjørn-Inge ; Gilmore, Audrey |
| Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 7.2007, 3, p. 235-246
|
| Subject: | Wettbewerbsvorteil | Competitive advantage | Marketingmanagement | Marketing management | Fischverarbeitung | Fish processing industry | Norwegen | Norway | 1996-2006 |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003538043