Response measurement and optimization of direct mailings
| Year of publication: |
2012
|
|---|---|
| Authors: | Schröder, Nadine ; Hruschka, Harald |
| Published in: |
Journal für Betriebswirtschaft : management review quarterly. - Heidelberg : Springer, ISSN 0344-9327, ZDB-ID 1274004. - Vol. 62.2012, 3, p. 261-308
|