Response to Comments on How Regulatory Fit Affects Value in Consumer Choices and Opinions
| Year of publication: |
2006
|
|---|---|
| Authors: | Avnet, Tamar ; Higgins, E.Tory |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 43.2006, 1, p. 24-27
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