Responses to different charity appeals: The impact of donor characteristics on the amount of donations
| Year of publication: |
1997
|
|---|---|
| Authors: | Schlegelmilch, Bodo B. ; Love, Alix ; Diamantopoulos, Adamantios |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 31.1997, 7-8, p. 548-560
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