Responses when the earth trembles : the impact of community awareness campaigns on protective behavior
Shintaro Okazaki, Amadeo Benavent-Climent, Angeles Navarro, and Jörg Henseler
| Year of publication: |
2015
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|---|---|
| Authors: | Okazaki, Shintaro ; Benavent-Climent, Amadeo ; Navarro, Angeles ; Henseler, Jörg |
| Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 83163-3. - Vol. 34.2015, 1, p. 4-18
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| Subject: | earthquake | protective behavior | persuasion knowledge model | social marketing | vulnerability |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011293449