Responsible consumers and stakeholder marketing : building a virtuous circle of social responsibility
N. Craig Smith; Elin Williams
| Alternative title: | Consumidores responsables y marketing orientado a los grupos de interés |
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| Year of publication: |
2011
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| Authors: | Smith, N. Craig ; Williams, Elin |
| Published in: |
Universia business review : revista trimestral de Dirección de Empresas. - Madrid : Universia, ISSN 1698-5117, ZDB-ID 24675866. - Vol. 30.2011, p. 68-78
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| Type of publication: | Article |
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| Language: | English |
| Notes: | Zsfassung in span. Sprache |
| Source: |
Persistent link: https://www.econbiz.de/10009947979