Responsive and proactive market orientation in relation to SMEs' export venture performance : the mediating role of marketing capabilities
Mateja Bodlaj, Barbara Čater
| Year of publication: |
2022
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|---|---|
| Authors: | Bodlaj, Mateja ; Čater, Barbara |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 138.2022, p. 256-265
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| Subject: | Differentiation advantage | Export venture performance | Market orientation | Marketing capabilities | KMU | SME | Marketingmanagement | Marketing management | Unternehmenserfolg | Firm performance | Exportwirtschaft | Export sector | Internationales Marketing | International marketing | Wettbewerbsvorteil | Competitive advantage | Ressourcenorientierter Ansatz | Resource-based view | Export | Unternehmensgründung | Business start-up | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2021.09.034 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013197809