Responsive communication: the key to business development and service improvement

In conducting marketing analysis, planning, implementation and control, managers need information at almost every point in the cycle. One marketing executive put it this way: “…to manage a business well is to manage its future and to manage the future is to manage information”. Discusses the communication flows needed to manage business development activities effectively and relates them to practical illustrations and examples.

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Year of publication:	1997
Authors:	Bowen, John T.
Published in:	International Journal of Contemporary Hospitality Management. - MCB UP Ltd, ISSN 1757-1049, ZDB-ID 2028752-5. - Vol. 9.1997, 7, p. 345-349
Publisher:	MCB UP Ltd
Subject:	Business development \| Decision making \| Management information \| Marketing \| North America \| Planning

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/09596119710191010 [DOI]
Source:	Other ZBW resources

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