Responsive pricing of fashion products : the effects of demand learning and strategic consumer behavior
Yossi Aviv, Mike Mingcheng Wei, Fuqiang Zhang
| Year of publication: |
2019
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| Authors: | Aviv, Yossi ; Wei, Mike Mingcheng ; Zhang, Fuqiang |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 65.2019, 7, p. 2982-3000
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| Subject: | demand learning | dynamic pricing | strategic consumer behavior | revenue management | game theory | Konsumentenverhalten | Consumer behaviour | Spieltheorie | Game theory | Revenue-Management | Revenue management | Preismanagement | Pricing strategy | Lernprozess | Learning process | Mode | Fashion | Nachfrage | Demand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mnsc.2018.3114 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012039968