Resposes to alternative forms of efficacy description in direct-to-consumer pharmaceutical communications
Joel J. Davis and Sandra M. Isaacson
| Year of publication: |
2014
|
|---|---|
| Authors: | Davis, Joel J. ; Isaacson, Sandra M. |
| Published in: |
Journal of medical marketing : device, diagnostic and pharmaceutical marketing. - London [u.a.] : Sage, ISSN 1745-7904, ZDB-ID 2189085-7. - Vol. 14.2014, 1, p. 57-67
|
| Subject: | Direct to consumer pharmaceutical communications | pharmaceutical advertising | efficacy descriptions | Arzneimittel | Pharmaceuticals | Pharmaindustrie | Pharmaceutical industry | Werbung | Advertising | Werbewirkung | Advertising effects | Kommunikation | Communication | Direktmarketing | Direct marketing | Konsumentenverhalten | Consumer behaviour | Arzneimittelmarkt | Pharmaceutical market |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010415264