Restricted principal components analysis for marketing research
Wayne S. DeSarbo; Robert E. Hausman and Jeffrey M. Kukitz
| Year of publication: |
2007
|
|---|---|
| Authors: | DeSarbo, Wayne ; Hausman, Robert E. ; Kukitz, Jeffrey M. |
| Published in: |
Journal of modelling in management. - Bingley : Emerald Group Publishing Limited, ISSN 1746-5664, ZDB-ID 2258349-X. - Vol. 2.2007, 3, p. 305-328
|
| Subject: | Multivariate Analyse | Multivariate analysis | Datenverarbeitung | Data processing | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003773901