Restructuring Management towards Better Customer Service: A Case Study

Presents an analysis of customer service in an old‐established food manufacturing company against the background of accelerating changes in food retailing. Discusses in detail distribution as an increasingly important function and recommends restructuring of management to give closer integration between functions and closer attention to distribution.

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Year of publication:	1992
Authors:	Wickenden, Janet
Published in:	International Journal of Physical Distribution & Logistics Management. - MCB UP Ltd, ISSN 0020-7527, ZDB-ID 2032079-6. - Vol. 22.1992, 2, p. 16-21
Publisher:	MCB UP Ltd
Subject:	Distribution \| Food industry \| Manufacturing \| Customer service \| Physical distribution management \| Retail trade \| Warehousing

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/EUM0000000000405 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014794291