Restructuring Marketing Strategies for Changing Consumer Behaviour (Post COVID-19)

During this crisis situation the consumer behaviour has altered drastically and there is an urgent need for altering the marketing strategies and adopt as per the need and want of the customer . This sudden change in consumer behaviour is compared to the term mutation where the life style of consumer has changed a lot due to the unstable financial position during Post COVID-19 period. All of a sudden the most neglected hygiene factor has emerged as the major influencer with the changed scenario.Hence the business must change their strategies and restructure the models in this context need to communicate the product details, availability, delivery time, etc. as per the consumer expectations in detail. Already few brands have implemented the changes in their promotional aspects and due to the unexpected irreversible changes seen and exhibited by the today's new consumer.This article deals with such changes happening like the impact of social distancing on the consumer attitude during shopping environment. This is part of business cycle and the business will come back to its normal and this situation is compelling consumer to go for online brands and online services more convenient and safe experience