Resurgence and Sustainable Development of Asian Markets in the New Normal : Issues and Challenges

Part 1: Chapter 1. Reinvigorating Asia's Tourism Industry: Strategies for Sustainable Post-Pandemic Recovery -- Chapter 2. Integrating employee engagement practices with corporate social responsibility: A special focus on generation z -- Chapter 3. Profitability analysis of selected MNCs in Indian cement industry during the post liberalisation era -- Chapter 4. A Study on the Current Srilankan Economic Crisis and comparative positions of its Two Neighbours -- Part 2: Chapter 1. Possibilities and opportunities for the resurgence of the restaurant industry in an Asian market in the new normal: SWOT analysis and TOWS matrix -- Chapter 2. Does Brand Love Increase Consumer Engagement and Brand Equity in Social Media Platforms? Structural equations approach -- Chapter 3. A systematic literature review on fintech and financial inclusion in China -- Chapter 4. Spreading of digital banking in India and its impact on credit risk during the era of pandemic -- Chapter 5. Application of Artificial Intelligence Technology to the Sustainable Development of E-Commerce: A Systematic Literature Review -- Etc...