Retail attributes' differential effects on utilitarian versus hedonic shopping value
Svein Ottar Olsen and Kåre Skallerud
| Year of publication: |
2011
|
|---|---|
| Authors: | Olsen, Svein O. ; Skallerud, Kåre |
| Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 28.2011, 7, p. 532-539
|
| Subject: | Lebensmitteleinzelhandel | Food retailing | Firmenimage | Corporate reputation | Konsumentenverhalten | Consumer behaviour | Utilitarismus | Utilitarianism | Norwegen | Norway |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009407493