Retail attributes' differential effects on utilitarian versus hedonic shopping value
| Year of publication: |
2011
|
|---|---|
| Authors: | Olsen, Svein Ottar ; Skallerud, Kåre |
| Published in: |
The journal of consumer marketing. - Bradford : Emerald, ISSN 0736-3761, ZDB-ID 6301514. - Vol. 28.2011, 7 (1.11.), p. 532-540
|