Retail brand equity : a model based on its dimensions and effects
Irene Gil-Saura, María Eugenia Ruiz-Molina, Geraldine Michel and Amparo Corraliza-Zapata
| Year of publication: |
2013
|
|---|---|
| Authors: | Gil Saura, Irene ; Ruiz-Molina, María Eugenia ; Michel, Geraldine ; Corraliza-Zapata, Amparo |
| Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 23.2013, 2, p. 111-136
|
| Subject: | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Einzelhandel | Retail trade | Spanien | Spain |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009743697