Retail brand equity: a model based on its dimensions and effects
| Year of publication: |
2013
|
|---|---|
| Authors: | Gil-Saura, Irene ; Ruiz-Molina, Mara Eugenia ; Michel, Geraldine ; Corraliza-Zapata, Amparo |
| Published in: |
The international review of retail, distribution and consumer research. - London : Routledge, ISSN 0959-3969, ZDB-ID 10985888. - Vol. 23.2013, 2 (1.5.), p. 111-136
|