Retail consumers' behavioral intention to use augmented reality mobile apps in Pakistan
Muhammad Saleem, Suzilawati Kamarudin, Haneen Mohammad Shoaib, and Asim Nasar
| Year of publication: |
2022
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|---|---|
| Authors: | Saleem, Muhammad ; Suzilawati Kamarudin ; Shoaib, Haneen Mohammad ; Nasar, Asim |
| Published in: |
Journal of internet commerce. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-287X, ZDB-ID 2112885-6. - Vol. 21.2022, 4, p. 497-525
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| Subject: | Augmented reality | consumer behavior | Pakistan | technology acceptance model | Konsumentenverhalten | Consumer behaviour | Innovationsakzeptanz | Innovation adoption | Mobile Anwendung | Mobile application | Virtuelle Realität | Virtual reality | Verbrauchereinstellung | Consumer attitudes | Einzelhandel | Retail trade | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332861.2021.1975427 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013357228