Retail innovation learnings from a segmented shop formula : Sunka
Lluís Martínez-Ribes and Xavier Roure
| Year of publication: |
2007
|
|---|---|
| Authors: | Martínez-Ribes, Lluís ; Roure, Xavier |
| Published in: |
Market research best practice : 30 visions for the future ; a compilation of discussion papers, case studied and methodologies from ESOMAR. - Hoboken, NJ [u.a.] : Wiley, ISBN 978-0-470-06527-3. - 2007, p. 511-525
|
| Subject: | Lerida | Lebensmitteleinzelhandel | Food retailing | Marktforschung | Market research | Marktsegmentierung | Market segmentation | Innovation | Unternehmensgründung | Business start-up | Spanien | Spain |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003551933