Retail Isn't Dead : Innovative Strategies for Brick and Mortar Retail Success

by Matthias Spanke.

1. Testing and Playing -- 2. Paid Experience -- 3. Pop-up Shop -- 4. Community Hub -- 5. Augmented Reality -- 6. Virtual Reality -- 7. Artificial Intelligence -- 8. RFID: Radio Frequency Identification -- 9. Social Networks -- 10. In-Store Apps -- 11. Easy Checkout -- 12. Pickup and Returns -- 13. Delivery -- 14. Point of Sale -- 15. Rent, Resale, Redesign -- 16. Closing Words.

MoreLess

Year of publication:	2020 ; 1st ed. 2020.
Authors:	Spanke, Matthias
Publisher:	2020: Cham : Springer International Publishing 2020: Cham : Imprint: Palgrave Macmillan
Subject:	Einzelhandel \| Retail trade \| Innovationsmanagement \| Innovation management

Extent:	1 Online-Ressource(XIV, 137 p. 38 illus., 36 illus. in color.)
Series:	Springer eBook Collection
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-3-030-36650-6 ; 978-3-030-36649-0 ; 978-3-030-36651-3
Other identifiers:	10.1007/978-3-030-36650-6 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012399154