Retail loyalty programs in Malaysia : the relationship of equity, value, satisfaction, trust, and loyalty among cardholders
Nor Asiah Omar, Syed Shah Alam, Norzalita Abdul Aziz, Muhamad Azrin Nazri
| Year of publication: |
2011
|
|---|---|
| Authors: | Nor Asiah Omar ; Syed Shah Alam ; Norzalita Abd Aziz ; Muhamad Azrin Nazri |
| Published in: |
Journal of business economics and management. - Vilnius : VTGU Press Technika, ISSN 1611-1699, ZDB-ID 2208925-1. - Vol. 12.2011, 2, p. 332-352
|
| Subject: | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Einzelhandel | Retail trade | Malaysia |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zsfassung in lit. Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009533062