Retail market structure change: implications for retailers and consumers

A major trend in US retailing is the increasingly diverse array of retail formats available to consumers. Owing to the emergence of new retail formats, competition between retailers of all types is heightening. Uses data from two consumer studies, to illustrate the pervasiveness and complexity of consumer cross‐shopping patterns across various retail channels. Addresses the implications of this retail trend in terms of channel competition and competitiveness in the US market.

MoreLess

Year of publication:	1997
Authors:	Morganosky, Michelle A.
Published in:	International Journal of Retail & Distribution Management. - MCB UP Ltd, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 25.1997, 8, p. 269-274
Publisher:	MCB UP Ltd
Subject:	Competitive strategy \| Consumer behaviour \| Retail trade \| USA

More details

Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/09590559710178356 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014803869