Retail marketing communication and the consumer behaviour of selected generations
Alena Kusá, Tomáš Fašiang, Daniela Kollárová
| Year of publication: |
[2022]
|
|---|---|
| Authors: | Kusá, Alena ; Fašiang, Tomáš ; Kollárová, Daniela |
| Institutions: | Peter Lang Ltd. (publisher) |
| Publisher: |
Oxford : Peter Lang |
| Subject: | Einzelhandel | Retail trade | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Generation | Marketingkonzept | Verbraucherverhalten | Altersgruppe |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | xiv, 192 Seiten Illustrationen 21 cm x 14.8 cm, 385 g |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-80079-855-7 ; 1-80079-855-5 ; 978-1-80079-856-4 ; 978-1-80079-857-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013342675