Retail parks : Teething troubles or generation gap?

Retail parks are an increasingly common feature of the UK retailing scene. This paper describes the development, and customer perceptions, of an unplanned second generation park and a planned third generation park in Belfast. The results reveal that although the planned retail park was highly regarded, it was much less successful than its unplanned counterpart, thanks to problems with the launch, location and letting process.

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Year of publication:	1989
Authors:	Brown, Stephen
Published in:	Retail and Distribution Management. - MCB UP Ltd, ISSN 2396-9083, ZDB-ID 2796714-1. - Vol. 17.1989, 5, p. 24-27
Publisher:	MCB UP Ltd

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Type of publication:	Article
Type of publication (narrower categories):	review-article
Language:	English
Other identifiers:	10.1108/eb018422 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014991005