Retail promotional communication : the comparative effectiveness of print versus online
Cristina Ziliani, Marco Ieva, Juan Carlos Gázquez-Abad, and Ida D'Attoma
| Year of publication: |
2019
|
|---|---|
| Authors: | Ziliani, Cristina ; Ieva, Marco ; Gázquez-Abad, Juan Carlos ; D'Attoma, Ida |
| Published in: |
Exploring omnichannel retailing : common expectations and diverse realities. - Cham, Switzerland : Springer, ISBN 978-3-319-98272-4. - 2019, p. 225-249
|
| Subject: | Einzelhandel | Retail trade | Verkaufsförderung | Sales promotion | Kommunikation | Communication | Online-Handel | Online retailing | Vergleich | Comparison | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-319-98273-1_10 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011954551