Retail promotions with negative brand image effects: Is cooperation possible?
| Year of publication: |
2003
|
|---|---|
| Authors: | Jorgensen, Steffen ; Taboubi, Sihem ; Zaccour, Georges |
| Published in: |
European Journal of Operational Research. - Elsevier, ISSN 0377-2217. - Vol. 150.2003, 2, p. 395-405
|
| Publisher: |
Elsevier |