Retail value creation through augmented reality : the role of task-technology fit, consumer knowledge, and personality
Farlane S. Rumokoy, Björn Frank
| Year of publication: |
2025
|
|---|---|
| Authors: | Rumokoy, Farlane S. ; Frank, Björn |
| Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 84.2025, Art.-No. 104173, p. 1-11
|
| Subject: | Augmented reality | Consumer AR knowledge | Consumer personality traits | E-commerce knowledge | Product value | Task-technology fit | Konsumentenverhalten | Consumer behaviour | Wissen | Knowledge | Betriebliche Wertschöpfung | Value creation | Virtuelle Realität | Virtual reality | Electronic Commerce | E-commerce | Persönlichkeitsmerkmal | Personality trait | Online-Handel | Online retailing | Wissensmanagement | Knowledge management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2024.104173 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015441337