Retailer-customers relationships in the onlline setting : an empirical investigation to overcome privacy concerns and improve information sharing
Sandro Castaldo; Monica Grosso
| Year of publication: |
2014
|
|---|---|
| Authors: | Castaldo, Sandro ; Grosso, Monica |
| Published in: |
Handbook of research on retailer-consumer relationship development. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-6074-8. - 2014, p. 404-425
|
| Subject: | Online-Handel | Online retailing | Kundenanalyse | Customer analysis | Kundendaten | Customer data | Datenschutz | Data protection | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010380110