Retailer loyalty in the online context : the influence of transactional and relational experiences assessment
Apostolos N. Giovanis, Yioula Melanthiou
| Year of publication: |
2017
|
|---|---|
| Authors: | Giovanis, Apostolos N. ; Melanthiou, Yioula |
| Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 2163005-7. - Vol. 16.2017, 1, p. 35-59
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| Subject: | E-service quality | E-relationship quality | Retailer loyalty | Oline services | E-tailing | Dienstleistungsqualität | Service quality | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1362/147539217X14909732699471 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011757531