Retailer, Manufacturers, and Individual Consumers: Modeling the Supply Side in the Ketchup Marketplace
| Year of publication: |
2005
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|---|---|
| Authors: | Villas-Boas, J.Miguel ; Zhao, Ying |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 42.2005, 1, p. 83-95
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