Retailer marketing communications in the digital age : getting the right message to the right shopper at the right time
Daniel Villanova, Anand V. Bodapati, Nancy M. Puccinelli, Michael Tsiros, Ronald C. Goodstein, Tarun Kushwaha, Rajneesh Suri, Henry Ho, Renee Brandon, Cheryl Hatfield
| Year of publication: |
2021
|
|---|---|
| Authors: | Villanova, Daniel ; Bodapati, Anand V. ; Puccinelli, Nancy M. ; Tsiros, Michael ; Goodstein, Ronald Charles ; Kushwaha, Tarun ; Suri, Rajneesh ; Ho, Henry ; Brandon, Renee ; Hatfield, Cheryl |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 97.2021, 1, p. 116-132
|
| Subject: | Customer targeting | Digital marketing | Marketing communication | Retail | Marketingmanagement | Marketing management | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing | Direktmarketing | Direct marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretai.2021.02.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012514580