Retailer selection compulsion in the subsistence markets
Year of publication: |
2020
|
---|---|
Authors: | Mukherjee, Srabanti ; Jebarajakirthy, Charles ; Datta, Biplab |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 52.2020, p. 1-18
|
Subject: | Bounded rationality theory. | Compulsion | Retailing | Social capital theory | Social identity theory | Subsistence marketplace | Subsistenzwirtschaft | Subsistence economy | Einzelhandel | Retail trade | Sozialkapital | Social capital | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Begrenzte Rationalität | Bounded rationality |
-
Gupta, Shruti, (2016)
-
Marketing interactions in subsistence marketplaces : a bottom-up approach to designing public policy
Viswanathan, Madhu, (2012)
-
Schlauderer, Ralf, (2001)
- More ...
-
Exploring mobile banking service quality : a qualitative approach
Shankar, Amit, (2020)
-
Chatterjee, Swagato, (2021)
-
Constrained purchase decision-making process at the base of the pyramid
Choudhury, Nanda, (2019)
- More ...