Retailer use of geodemographic and other data sources: An empirical investigation
| Year of publication: |
1997
|
|---|---|
| Authors: | O'Malley, Lisa ; Patterson, Maurice ; Evans, Martin |
| Published in: |
International journal of retail & distribution management. - Bradford : Emerald, ISSN 0959-0552, ZDB-ID 10268844. - Vol. 25.1997, 6-7, p. 188-196
|