Retailers' and Manufacturers' Perceptions of the Temporary Display
| Year of publication: |
1996
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|---|---|
| Authors: | Ouwerkerk, Cok ; Verbeke, Willem ; Hovingh, Heino ; Peelen, Ed |
| Published in: |
Journal of marketing channels : ... distribution systems, strategy, and management. - Binghamton, NY : Haworth Press, ISSN 1046-669X, ZDB-ID 11217777. - Vol. 6.1996, 1, p. 1-16
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